The numbers for 2007 are out. HP and Apple were the winners in terms of growth. HP's consumer market share grew to almost 30% in 2007 from 27% in 2006. And Apple's consumer market share grew to almost 10% from 7.6% in 2006. The big loser was Dell whose consumer market share shrank to almost 17% in 2007 from almost 26% in 2006.
After dominating the consumer market for years, Dell is shifting its sales strategy by going after consumers who buy computers from physical stores. A few months ago Dell computers started selling in Staples and a few weeks ago they announced that Best Buy will be carrying Dell computers as well. This strategy has clearly worked for HP and I noticed their laptops are the only ones prominenty displayed at the local Costco in Columbia. Although they also sell Dell computers through their website (costco.com), I didn't see Dell computers at their Columbia store the last time I was there ... maybe that will change soon.